Tips on Picking Business Management Software

Posted on December 3, 2019 in Uncategorized

Picking the right business management software can increase your productivity, and help your business become more efficient by managing all of your contacts, staff, sales, inventory, purchasing, fulfillment, invoicing, payments, accounting and more all tied together in one complete business software solution.

It is important finding a customizable business solution that you can easily integrate all your business processes. Every business is unique in the way it operates and having business management software in place that can be fully customized to fit to your exact requirements is essential in creating the right solution.

Some solutions offer EDI which stands for electronic data interchange. EDI allows you to connect to your customer’s procurement sites to easily download orders. By implanting EDI into your business process you will be able to handle more orders quickly and easier. You can utilize EDI for your business information from purchase orders, invoices, bills of lading, inventory data and various other types of data. EDI allows your business transactions to occur in less time and with fewer errors.

Last but not least in this day and age more business owners are away from the office and sales people are on the road. Finding business software that has the capabilities of being mobile is key. You need to find business management software that has updated capabilities and can connect to your smartphone via a mobile web application. A mobile application tied into your software will able you to view, create or edit sales, products, contacts on your smartphone, or any web browser. No syncing required. Stay connected to your business wherever you are, and give yourself.

The Ultimate Photography Business Management Software?

Posted on December 1, 2019 in Uncategorized

As a professional photographer, you’re also a small business owner, I know that administration can take up a lot more time than I like.

I’m talking about:

  • scheduling appointments,
  • processing payments,
  • running reports,
  • managing clients,
  • managing staff,
  • dealing with supplies and inventory,
  • marketing, and
  • all the other “background” tasks that keep my business going.

That’s why in recent years I’ve become very interested in embracing technology to automate and centralize as much of these “administrative” activities as possible.

As a photography business owner, you no doubt love doing photography – but in order to do what you love, you must administer your business and get new business through marketing.

For example, how much time do you spend managing your appointment schedule or dealing with payments by cheque or cash, or sending out appointment reminders to minimize no-shows?

These tasks are necessary, but do take up a lot of time.

Of course no software will replace you and your vision, but you can use software to automate some processes to free up your administrative time. The key is getting the right photography business management software that won’t cost you a fortune.

Unless you shoot exclusively in a studio, you’re likely off-site regularly photographing clients. If you spend a lot of time off-site, it’s tough to administer your business – unless you’re able to access your photography business management software.

How You Can Bring Your Office Anywhere With You

The easiest way to bring your office with you is with a mobile computer and using cloud-computing software. The mobile computer is simple – an iPad or laptop will do. It’s the cloud computing software that you need.

What is Cloud Computing Software?

It’s software you can access entirely on the Internet. It’s also called web-based software and it’s growing dramatically in popularity. The days of desk-top software that requires installation on a local computer are disappearing.

Have you ever been on a photo shoot and get a call during down-time for an appointment? If you don’t have your schedule available, you have to call them back – possibly losing the booking. If you have complete access to an online schedule, you can book the appointment right away.

Automate Photography Bookings

If you offer set photography packages, you might want to consider offering clients the ability to book their own time on an online schedule they can access with an Internet connection. You could create a web page explaining your packages and the time required.

Put the control in your clients’ hands and they’ll be delighted they can book a photo shoot without minimal hassle. You’re delighted because you booked a client without getting involved.

Reduce No-Shows

One of the worst money-losers in any business that books appointments – such as a photography business are no-shows. Yet, you’re probably too busy to sit at a phone each day making reminder calls.

What if you could automate reminders? This is ideal, and with top-of-the-line photography business management software this is not a problem.

How it works is your online scheduling software is linked to a powerful e-mail delivery software application that automatically sends out e-mail and text messaging reminders to clients at a time before the appointment you specify. Even if you prevent 2 no-shows in a month, the software will pay for itself.

Running a Photography Business is More than Managing a Schedule

  • Do you hire independent contractors or have staff photographers?
  • Do you offer payment by credit card?
  • Do you have any time left to market to your existing and past clients?

You can certainly get individual photography business software applications to manage each of these 3 types of administrative activities. You can get payroll and staff management software.

It’s not hard to find credit card processors to integrate into your system. And of course there is no shortage of marketing software applications available – especially e-mail and text messaging software services.

But, if you could centralize all these types of administrative activities in one software application, you’ll not only save time learning how to use it all, you’ll save time and hassle integrating it all together… because it already is integrated.

What I’m talking about here is ramping up your administrative efficiency by using an all-in-one photography business software that offers all the systems and processes you need to manage your photography business.

I’m a huge fan of all-in-one software packages because I need only learn one type of software. How much software have you bought only to never really use it fully because you didn’t take the time to learn it.

I’ve got all kinds of software on my computer just sitting there. The software I do use extensively is that which is central to running my business and that basically manages most of my administrative activities.

Here’s the Real Value of All-In-One Photography Business Software

The true asset of your photography business is your database of clients – past and present. Those clients not only provide you work, but refer you to their friends, family, and acquaintances. Your database is your gold and so you must harness that database in order to build your business.

If you have different software applications managing individual tasks, you likely have a mish-mash of contact lists and client profiles scattered in various files and software applications.

When you centralize your entire photography business management software, you’re able to centralize your client database – and then leverage that database in all your business management activities.

An Example:

I’m a huge fan of communicating with my database of clients via e-mail. If you use different software applications for different activities, then when you book an appointment, you must load that contact into each database – perhaps in the scheduling database and then your e-mail marketing database. You end up managing multiple client contact lists.

It’s far more effective and efficient that when you book a client into your schedule, that client is automatically logged into a central database with all their information, from which you can then launch e-mail messages, text messages, and even then generate business reports informing you about how a particular client is contributing to your business.

The key is moving toward a one-step process. That step being once you have a new client scheduling, that client is now part of your entire photography business software platform from which you can completely manage that client.

The same goes for centralizing your independent contractor / employee details into the same system. You can then generate payroll reports showing your payouts to each photographer on your payroll by client.

Take Your Photography Business Software to the Next Level

Do you offer pricing packages? Probably. Is it a hassle managing all those packages? A centralized, all-in-one business management software specifically for photographers lets you create pricing packages that integrates with your credit card processing and your client management.

Not only this, but the right software will also make it easy for you to create gift cards, track your client’s referrals (then send out thank you messages), pricing packages, discounts, etc. – all in an effort to increase your sales and offer your clients more choice.

What About Selling Products on Your Website?

As a professional photographer, you can get great deals on photo-related products and services. You can create another profit center on your website by selling products and services. Because you know the business so well, you can offer only the best to your clients.

Moreover, because you’re a professional, you’ll have instant credibility and trust and could create a profitable e-commerce store that earns revenue with minimal effort and time.

In a nutshell, the best photography business software is web-based and offers the following centralized functions:

  • Scheduling – online, centralized, and self-bookings;
  • Credit card processing;
  • pricing packages and gift cards;
  • E-commerce and online store opportunity;
  • Payroll and staff management;
  • E-mail and text messaging capability – automated reminders and marketing channels;
  • Total client data management totally centralized;
  • Client referral tracking (this alone should be harnessed to the maximum);
  • Financial and performance reporting that uses all the centralized data for comprehensive, up-to-date information.

[Top]

The Pros and Cons of Using Webware For Your Business Management Software Solutions

Posted on November 29, 2019 in Uncategorized

Should you go ahead and start transitioning your company to a hosted business management software model? Industry analysts predict that this model will outpace licensed stand-alone computing by 2011. Is this a good thing?

Corporations from Google to SAP are focusing all of their resources on online business solutions. While companies like Microsoft make a lot of their money from selling great business software suites to medium-sized organizations, it means that each desktop has an installation of Excel, Outlook, etc. Most workers need at least a word processing tool, a calendar, something for data analysis, and maybe some accounting software, client tracking or customer relationship management (crm) tool. But that ads up to a lot of licenses and a lot of duplication, both in terms of computer processing time and in terms of maintenance and support. Letting a third party deal with all of these problems lets you focus your time on actually using the applications in question, rather than looking after their care and feeding.

Even better, turning your software solutions over to a third party business management software provider allows users to share documents and collaborate on work without having to run a file server or worry about user management. Setting up and maintaining servers for email, timekeeping and file sharing might be expensive for you and I, but it’s quite affordable for IBM or Google – what’s another server warehouse to companies who have thousands already?

There are many cloud computing options out there, from the basic business software suites like Google’s mail, calendar, docs and spreadsheets. But those are quite basic, and don’t have the kind of comprehensive functionality that, for instance, Microsoft Office has. On the other hand, it’s free. But there are also solid, mid-range software like Business IT Online that provide scheduling and task management along with accounting and marketing tools. And then there are full-service online business management systems like HyperOffice and NetSuite, which provide end-to-end business services like CRM, accounting, product tracking and inventory, and marketing. But, of course, the price goes up with each user and each piece of functionality.

Another important consideration is how the licensing schemes are set up. Most software is one-off – you purchase it once, and then it belongs to your company. Support is typically a subscription model already, but mid-sized companies usually hire an IT staff who does that anyway. More comprehensive (and expensive) online business software systems are all run on a licensing model, and if you don’t want to change vendors you lose access to all of your company’s stored information – at least Word files or can be removed and run on another computer. Most allow information to be exported through the use of common data formats, but you lose functionality and the nice presentation bells and whistles when doing so.

Another drawback is that none of these business management software solutions are particularly industry-specific. Realistically, most companies still want to use common applications like PowerPoint, and want to be able to share documents securely – encryption and data security is often overlooked as an important consideration when moving to an online model. But with telecommunting and business travel, online software might just be the answer for companies who don’t or can’t provide remote access options to their company computer systems. SAP or other netware can do it for you.

[Top]